If you’re a Sales Professional or a Business Owner, you’ve probably heard of CRM before. But what does it mean?
CRM stands for Customer Relationship Management and it is a business strategy that focuses on learning more about customers’ needs and behaviors in order to build stronger relationships with them.
However, when people refer to ‘CRM’, they are usually talking about a business system that helps businesses manage customer data, customer interaction, and is a place to store many types of valuable information. Having one central location to access data ensures that no valuable customer information and insights fall through the cracks. A CRM software also helps you automate the marketing, sales, and customer service components of your business and allows them to effectively work together.
CRM systems can help you track and measure sales activities such as how many leads are in your database, their information, your sales team’s interaction with those leads, and what their conversations are about. You can also set up custom reports to tell you how your sales team is doing in a day to day basis. CRM systems are very customizable and the amount of items you can track are extensive.
If you’d like to know more about CRM systems and how they can increase your business productivity, check out this article about Microsoft Dynamics CRM 2013 and its new features that drive efficiency.