In a ceremony last night, the team at Atum presented the Toronto Police Amateur Athletics Association with a cheque for the donations collected from the Totally Unfair Fight (TUF) Competition. In total, Atum and the TUF Competition raised over $3,000 in donations from online supporters and the generosity of clients and partners!
On September 29th, the team of “Computer Geeks” from Atum stepped onto the field at the Rogers Centre to take on a team of Policemen in a Tug of War competition at the Annual Toronto Police Games.
The stunt was the first in an online campaign hosted by Atum Corporation called The Totally Unfair Fight (TUF) Competition Series, where a team of geeks compete against ‘the Pros’ in lopsided challenges all in support of worthy causes and local charities. The Tug of War competition raised money for the Toronto Police Widows and Orphans Fund (TPWOF) to secure benefits for the families of lost Policemen in the GTA, a fund that has been running since 1954.
Atum launched a full viral and online campaign to raise awareness and support for the cause. The TUF Competition website features training and event videos, event details, charity information and an online donation tool making it simple for the community to show their support.
The TUF Competition campaign will continue to run interactive community events to generate support and buzz for local charities. Stay Tuned for the next Totally Unfair Fight announcement by following us on Twitter and Facebook!
Be sure to check out the official event videos and highlights from the first TUF Competition at www.atum.com/TUF