Small Business Series, Part 1: Asking Questions

        As an entrepreneur, start-up or small business owner, do you have questions that constantly keep you up at night? You know what I mean – issues, stressors, reoccurring business questions you just can’t shake! They sit in the back of your head all day, and then keep you up at night.

        The problem is not having a long list of questions about how to run your business, or how to grow – everyone who has ever started a venture has had the same list. The problem is leaving the questions unanswered and allowing them to paralyze your company’s ability to succeed.

        There’s a good and a bad way to have questions. If you ask the right questions, you will find the right kind of answers.

        Part 1: Ask The Right Questions

        Start by asking yourself: What are my biggest expenses?

        Chances are, your biggest business expenses are also your biggest stressors 99% of the time. So are you spending the most money on overhead costs? How about IT development/maintenance? Is it perhaps Marketing/SEO?

        Once you’ve identified your largest financial costs, ask yourself this: What would happen if I eliminated this cost my business?

        Sounds crazy at first, but really think about it. Imagine a scenario in your head that would completely (or in great part) get rid of your largest costs. Perhaps you could/should relocate (is it necessary to be in the most expensive downtown location?), or shed the majority of your overhead by letting employees/contractors work virtually.

        What if you eliminated astronomical IT costs by hosting your infrastructure virtually? The ever-evolving world of The Cloud makes that a simple migration and savings.

        Is SEO costing an arm and a leg? What would happen if you reinvested in other online advertising ventures instead?

        At least consider the scenario without your biggest expense…what does it look like? Is there any way to eliminate or redistribute those costs for a greater return? Don’t let it scare you…

        If you ask the question that way, you will be forced to find the right answer. Can you get rid of costs? Absolutely. No question.

        Now research your answer further to put a cost-savings plan in motion, and sleep better at night!

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