What is CRM?

Customer relationship management (CRM) focuses on managing and enhancing your customer relationships. It aligns your business processes, people, and technology to help you attract and retain more customers. It’s an overall strategy to help you better understand your customers, their behaviors and preferences, to provide a more personalized customer experience each time in order to develop stronger, lasting relationships.

Microsoft Dynamics CRM system helps to automate the sales, marketing, and customer service components of your business and allows them to effectively work together.